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The Innovation Odyssey
- Lessons from an Impossible Project
Engelsk Paperback
The Innovation Odyssey
- Lessons from an Impossible Project
Engelsk Paperback

589 kr
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Om denne bog

Affordable is not typically the first adjective used to describe an electric automobile. This book traces the history of an affordable electric car, from its genesis to its marketing. This history is more than a singular adventure. It is the analysis of a project that allows us to understand the key issues of strategy and management of contemporary innovation.

The book features in lessons in:

  • Strategy revealing the complexity of international product development and the conditions for its implementation in today’s fragmented world
  • Project management showing what is required to succeed in the a priori impossible challenge of a design within an alliance between five partners from four different countries
  • Innovation demonstrating that the electrification of mobility can be combined with affordable prices
  • Industrial policy using the emblematic domain of electric vehicles to illustrate the major role of public authorities in technology, the future direction of this role, and the importance in the competition between Western and Chinese industries
  • Intrapreneurship showing that a start-up is not the only context in which it is possible to attempt and experience breakthroughs.
Product detaljer
Sprog:
Engelsk
Sider:
226
ISBN-13:
9781032387468
Indbinding:
Paperback
Udgave:
ISBN-10:
1032387467
Udg. Dato:
21 apr 2023
Længde:
15mm
Bredde:
235mm
Højde:
154mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
21 apr 2023
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