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The Influential Mind
- What the Brain Reveals About Our Power to Change Others
Engelsk Paperback
The Influential Mind
- What the Brain Reveals About Our Power to Change Others
Engelsk Paperback

126 kr
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Om denne bog

Selected as a best book of 2017 by Forbes, The Times, Huffington Post, Bloomberg, Greater Good Magazine, Stanford Business School and more.

''A timely, intriguing book'' Adam Grant, New York Times bestselling author of Originals and Give and Take

''This profound book will change your life. An instant classic'' Cass R. Sunstein, bestselling co-author of Nudge


Part of our daily job as humans is to influence others; we teach our children, guide our patients, advise our clients, help our friends and inform our online followers. We do this because we each have unique experiences and knowledge that others may not. But how good are we at this role? It turns out we systematically fall back on suboptimal habits when trying to change other''s beliefs and behaviors. Many of these instincts-from trying to scare people into action, to insisting the other is wrong or attempting to exert control-are ineffective, because they are incompatible with how the mind operates.





Product detaljer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780349140636
Indbinding:
Paperback
Udgave:
ISBN-10:
0349140634
Udg. Dato:
2 aug 2018
Længde:
19mm
Bredde:
150mm
Højde:
179mm
Forlag:
Little, Brown Book Group
Oplagsdato:
2 aug 2018
Forfatter(e):
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