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The Influential Mind

- What the Brain Reveals About Our Power to Change Others
Af: Tali Sharot Engelsk Paperback

The Influential Mind

- What the Brain Reveals About Our Power to Change Others
Af: Tali Sharot Engelsk Paperback
Tjek vores konkurrenters priser

A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better.

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.

Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics, and psychology, the book provides fascinating insight into the complex power of influence, good and bad.

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A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better.

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.

Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics, and psychology, the book provides fascinating insight into the complex power of influence, good and bad.

Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9781250159618
Indbinding: Paperback
Udgave:
ISBN-10: 125015961X
Udg. Dato: 4 sep 2018
Længde: 20mm
Bredde: 208mm
Højde: 138mm
Forlag: Picador
Oplagsdato: 4 sep 2018
Forfatter(e): Tali Sharot
Forfatter(e) Tali Sharot


Kategori Social- & gruppepsykologi


ISBN-13 9781250159618


Sprog Engelsk


Indbinding Paperback


Sider 256


Udgave


Længde 20mm


Bredde 208mm


Højde 138mm


Udg. Dato 4 sep 2018


Oplagsdato 4 sep 2018


Forlag Picador

Kategori sammenhænge