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The Economics of Platforms
- Concepts and Strategy
Engelsk Paperback
The Economics of Platforms
- Concepts and Strategy
Engelsk Paperback

399 kr
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Om denne bog
Digital platforms controlled by Alibaba, Alphabet, Amazon, Facebook, Netflix, Tencent and Uber have transformed not only the ways we do business, but also the very nature of people''s everyday lives. It is of vital importance that we understand the economic principles governing how these platforms operate. This book explains the driving forces behind any platform business with a focus on network effects. The authors use short case studies and real-world applications to explain key concepts such as how platforms manage network effects and which price and non-price strategies they choose. This self-contained text is the first to offer a systematic and formalized account of what platforms are and how they operate, concisely incorporating path-breaking insights in economics over the last twenty years.
Product detaljer
Sprog:
Engelsk
Sider:
270
ISBN-13:
9781108710749
Indbinding:
Paperback
Udgave:
ISBN-10:
1108710743
Kategori:
Udg. Dato:
11 nov 2021
Længde:
23mm
Bredde:
243mm
Højde:
170mm
Forlag:
Cambridge University Press
Oplagsdato:
11 nov 2021
Kategori sammenhænge