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The Digital NBA
- How the World's Savviest League Brings the Court to Our Couch
Engelsk Paperback
The Digital NBA
- How the World's Savviest League Brings the Court to Our Couch
Engelsk Paperback

339 kr
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Om denne bog
The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league’s global operations and traces the history of the NBA’s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century. As fans around the world stream games and other league content, NBA teams incorporate foreign languages and cultures into broadcasts to boost their product’s appeal to audiences in Brazil, China, and beyond. Secular’s analysis reveals how the NBA continues to transform itself into a wildly successful media producer and distributor more akin to a streaming studio than the sports leagues of old even as its media partners and sponsors erase any notion of sports as a civic good. A timely look at a dynamic media landscape, The Digital NBA shows how the games we love became content first and sport a distant second.
Product detaljer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9780252087349
Indbinding:
Paperback
Udgave:
ISBN-10:
0252087348
Kategori:
Udg. Dato:
20 jun 2023
Længde:
31mm
Bredde:
151mm
Højde:
229mm
Forlag:
University of Illinois Press
Oplagsdato:
20 jun 2023
Forfatter(e):
Books from the same author
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