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Teaching Business Concepts by the Use of Deliberate Metaphors
Af: Anqi Guo
Engelsk Hardback
Teaching Business Concepts by the Use of Deliberate Metaphors
Af: Anqi Guo
Engelsk Hardback

1.187 kr
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Om denne bog

This book discusses the underlying metaphors of some important business principles and terms and positive teaching effects from deliberately implanting those metaphors in business lessons. It introduces original metaphors creatively used in live webcast courses which introduce difficult economic concepts to netizens. The deliberate metaphor is considered to represent a new dimension of metaphor, the communicative dimension. The book explores the communicative effect of deliberate metaphors and proves its effectiveness in teaching difficult business concepts.

This book explores different uses of deliberate metaphors designed to support the teaching of business concepts and discusses two teaching experiments done to explore their effectiveness. Results showed that a focused design using deliberate metaphors in the lectures improved test performance, while a scattered design using deliberate metaphors used in lectures significantly increased students’ interest in the lectures.

Product detaljer
Sprog:
Engelsk
Sider:
198
ISBN-13:
9789819797806
Indbinding:
Hardback
Udgave:
ISBN-10:
9819797802
Udg. Dato:
15 jan 2025
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer Verlag, Singapore
Oplagsdato:
15 jan 2025
Forfatter(e):
Kategori sammenhænge