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Strategy for Action – I

- The Logic and Context of Strategic Management
Af: alberto pezzi, Daniela Venanzi, Giorgio Gandellini Engelsk Paperback

Strategy for Action – I

- The Logic and Context of Strategic Management
Af: alberto pezzi, Daniela Venanzi, Giorgio Gandellini Engelsk Paperback
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The innovative and unique feature of this book is that it does not contain theoretical concept that cannot be translated into practice. The model which introduces this volume sets the stage for addressing the major phases of the strategic management process: environmental analysis, strategy formulation and development, strategy evaluation and control. Its conceptual and operational structure is described in the first part, together with a practically oriented definition of strategy, and a brief discussion of the logic and benefits of the judgmental modeling approach to decision making.The second part critically addresses the classical approaches to the analysis of the external and internal environmental factors, which have an impact on the "functioning" of the basic model, i.e. the structural characteristics of the industry context, and the companies'' technical, organizational, financial, and human resources, including the translation into operational models of otherwise rather theoretical concepts.
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The innovative and unique feature of this book is that it does not contain theoretical concept that cannot be translated into practice. The model which introduces this volume sets the stage for addressing the major phases of the strategic management process: environmental analysis, strategy formulation and development, strategy evaluation and control. Its conceptual and operational structure is described in the first part, together with a practically oriented definition of strategy, and a brief discussion of the logic and benefits of the judgmental modeling approach to decision making.The second part critically addresses the classical approaches to the analysis of the external and internal environmental factors, which have an impact on the "functioning" of the basic model, i.e. the structural characteristics of the industry context, and the companies'' technical, organizational, financial, and human resources, including the translation into operational models of otherwise rather theoretical concepts.
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Produktdetaljer
Sprog: Engelsk
Sider: 84
ISBN-13: 9788847024861
Indbinding: Paperback
Udgave: 2012
ISBN-10: 8847024862
Kategori: Forretningsstrategier
Udg. Dato: 19 apr 2012
Længde: 0mm
Bredde: 155mm
Højde: 235mm
Forlag: Springer Verlag
Oplagsdato: 19 apr 2012
Forfatter(e): alberto pezzi, Daniela Venanzi, Giorgio Gandellini
Forfatter(e) alberto pezzi, Daniela Venanzi, Giorgio Gandellini

Kategori Forretningsstrategier

ISBN-13 9788847024861

Sprog Engelsk

Indbinding Paperback

Sider 84

Udgave 2012

Længde 0mm

Bredde 155mm

Højde 235mm

Udg. Dato 19 apr 2012

Oplagsdato 19 apr 2012

Forlag Springer Verlag