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Cooperative Strategy
- Managing Alliances and Networks
Engelsk Hardback
Cooperative Strategy
- Managing Alliances and Networks
Engelsk Hardback

1.098 kr
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23 - 25 hverdage

Om denne bog
Cooperation has become the leading strategy adopted by business and other organizations. It is taking on new forms that are adapted to changing market expectations and technological possibilities in the rapidly evolving business environment. This new edition of Cooperative Strategy provides a comprehensive view of the practical and theoretical literature concerning cooperative strategies, and the alliance and network organizational forms that are the enablers of these strategies. It takes the reader through the stages of developing a cooperative alliance, from choosing a cooperative form and selecting partners, to establishing an alliance and managing the process of cooperation. It examines cooperative strategies in different sectors as well as internationally, and discusses performance criteria and evolution of cooperation over time. With insights from internationally recognized experts on cooperative strategy, this book presents extensive research on the topic while also addressing practical issues of alliance management. Echoing the words of the famous social psychologist Kurt Lewin that ''there is nothing so practical as a good theory'', the authors provide a sound understanding of the theory and research on cooperative strategy so as to inform its practice. In this respect, this new edition follows its predecessor as an essential resource for both students and managers alike.
Product detaljer
Sprog:
Engelsk
Sider:
624
ISBN-13:
9780198814634
Indbinding:
Hardback
Udgave:
ISBN-10:
0198814631
Udg. Dato:
6 maj 2019
Længde:
41mm
Bredde:
194mm
Højde:
248mm
Forlag:
Oxford University Press
Oplagsdato:
6 maj 2019
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