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Strategic Management: Creating Competitive Advantages ISE
Engelsk Paperback
Strategic Management: Creating Competitive Advantages ISE
Engelsk Paperback

732 kr
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Om denne bog
Strategic Management: Creating Competitive Advantages, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). 
Product detaljer
Sprog:
Engelsk
Sider:
514
ISBN-13:
9781266198267
Indbinding:
Paperback
Udgave:
11
ISBN-10:
1266198261
Udg. Dato:
6 mar 2023
Længde:
20mm
Bredde:
201mm
Højde:
253mm
Forlag:
McGraw-Hill Education
Oplagsdato:
6 mar 2023
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