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Global Strategic Management
Engelsk Paperback
Global Strategic Management
Engelsk Paperback

744 kr
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6 - 8 hverdage

Om denne bog

Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe.

The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.

Product detaljer
Sprog:
Engelsk
Sider:
688
ISBN-13:
9781350932968
Indbinding:
Paperback
Udgave:
5
ISBN-10:
1350932965
Udg. Dato:
3 nov 2022
Længde:
41mm
Bredde:
189mm
Højde:
246mm
Forlag:
Bloomsbury Publishing PLC
Oplagsdato:
3 nov 2022
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