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Sport Marketing
Engelsk Paperback
Sport Marketing
Engelsk Paperback

494 kr
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6 - 8 hverdage

Om denne bog
This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice.

The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.

Product detaljer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9780857250902
Indbinding:
Paperback
Udgave:
ISBN-10:
0857250906
Udg. Dato:
5 maj 2011
Længde:
13mm
Bredde:
171mm
Højde:
246mm
Forlag:
Sage Publications Ltd
Oplagsdato:
5 maj 2011
Forfatter(e):
Kategori sammenhænge