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Social Media Marketing
- A Strategic Approach
Engelsk Paperback
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Social Media Marketing
- A Strategic Approach
Engelsk Paperback

732 kr
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Om denne bog
Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today''s digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization’s overall integrated marketing communication approach.
Product detaljer
Sprog:
Engelsk
Sider:
352
ISBN-13:
9780357516188
Indbinding:
Paperback
Udgave:
3
ISBN-10:
0357516184
Kategori:
Udg. Dato:
1 jan 2022
Længde:
27mm
Bredde:
275mm
Højde:
216mm
Forlag:
Cengage Learning, Inc
Oplagsdato:
1 jan 2022
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