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  1. Forside
  2. Marketing for Sustainable Tourism

Marketing for Sustainable Tourism

Engelsk Paperback

Marketing for Sustainable Tourism

Engelsk Paperback
Tjek vores konkurrenters priser

Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use.

This book was originally published as a special issue of the Journal of Sustainable Tourism.

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Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use.

This book was originally published as a special issue of the Journal of Sustainable Tourism.

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Produktdetaljer
Sprog: Engelsk
Sider: 198
ISBN-13: 9780367529796
Indbinding: Paperback
Udgave:
ISBN-10: 0367529793
Kategori: Forside
Udg. Dato: 1 feb 2021
Længde: 16mm
Bredde: 173mm
Højde: 244mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 1 feb 2021
Forfatter(e):
Forfatter(e)

Kategori Forside

ISBN-13 9780367529796

Sprog Engelsk

Indbinding Paperback

Sider 198

Udgave

Længde 16mm

Bredde 173mm

Højde 244mm

Udg. Dato 1 feb 2021

Oplagsdato 1 feb 2021

Forlag Taylor & Francis Ltd

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