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Social Media Campaigns

- Strategies for Public Relations and Marketing
Af: Carolyn Mae Kim Engelsk Paperback

Social Media Campaigns

- Strategies for Public Relations and Marketing
Af: Carolyn Mae Kim Engelsk Paperback
Tjek vores konkurrenters priser

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes:

• new strategies to guide students in the initial campaign planning phase

• added content on influencers, social care teams, and newsjacking

• coverage of research evaluation, the implications of findings, and articulating the ROI

• expanded discussion of ethical considerations in campaign design and data collection and analysis.

The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses.

Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201

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Tjek vores konkurrenters priser
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Tjek vores konkurrenters priser

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes:

• new strategies to guide students in the initial campaign planning phase

• added content on influencers, social care teams, and newsjacking

• coverage of research evaluation, the implications of findings, and articulating the ROI

• expanded discussion of ethical considerations in campaign design and data collection and analysis.

The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses.

Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 210
ISBN-13: 9780367896201
Indbinding: Paperback
Udgave: 2
ISBN-10: 0367896206
Kategori: Medievidenskab
Udg. Dato: 30 dec 2020
Længde: 18mm
Bredde: 228mm
Højde: 152mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 30 dec 2020
Forfatter(e): Carolyn Mae Kim
Forfatter(e) Carolyn Mae Kim

Kategori Medievidenskab

ISBN-13 9780367896201

Sprog Engelsk

Indbinding Paperback

Sider 210

Udgave 2

Længde 18mm

Bredde 228mm

Højde 152mm

Udg. Dato 30 dec 2020

Oplagsdato 30 dec 2020

Forlag Taylor & Francis Ltd