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Sensory Marketing
- An Introduction
Engelsk Paperback
Sensory Marketing
- An Introduction
Engelsk Paperback

589 kr
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Om denne bog
Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future.

        • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
        • The author is one of the most published professors in the field, sharing exclusive expertise and experience.
        • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
Product detaljer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9781526423252
Indbinding:
Paperback
Udgave:
ISBN-10:
1526423251
Kategori:
Udg. Dato:
27 maj 2020
Længde:
25mm
Bredde:
241mm
Højde:
171mm
Forlag:
Sage Publications Ltd
Oplagsdato:
27 maj 2020
Forfatter(e):
Kategori sammenhænge