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Search Engine Optimization and Marketing
- A Recipe for Success in Digital Marketing
Engelsk Paperback
Search Engine Optimization and Marketing
- A Recipe for Success in Digital Marketing
Engelsk Paperback

589 kr
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Om denne bog

Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web, of search engine optimization (SEO), and its practical set up, readers can put their best foot forward for SEO setup, link-building for SERP establishment, various methods with requisite algorithms, and programming codes with process inferences.

The book offers comprehensive coverage of essential topics, including:


 • The concept of SEM and SEO


 • The mechanism of crawler program concepts of keywords


 • Keyword generation tools


 • Page ranking mechanism and indexing


 • Concepts of title, meta, alt tags


 • Concepts of PPC/PPM/CTR


 • SEO/SEM strategies


 • Anchor text and setting up


 • Query-based search

While other books are focused on the traditional explanation of digital marketing, theoretical features of SEO and SEM for keyword set up with link-building, this book focuses on the practical applications of the above-mentioned concepts for effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO, a topic too often neglected by other works in the field. This book is an invaluable resource for social media analytics researchers and digital marketing students.

Product detaljer
Sprog:
Engelsk
Sider:
212
ISBN-13:
9780367554781
Indbinding:
Paperback
Udgave:
ISBN-10:
036755478X
Udg. Dato:
4 okt 2024
Længde:
15mm
Bredde:
234mm
Højde:
155mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
4 okt 2024
Forfatter(e):
Kategori sammenhænge