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Scaling the Tail: Managing Profitable Growth in Emerging Markets

Scaling the Tail: Managing Profitable Growth in Emerging Markets

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This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

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This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

Produktdetaljer
Sprog: Engelsk
Sider: 163
ISBN-13: 9781137543530
Indbinding: Hardback
Udgave:
ISBN-10: 1137543531
Kategori: Økonomisk vækst
Udg. Dato: 6 aug 2015
Længde: 21mm
Bredde: 146mm
Højde: 226mm
Forlag: Palgrave Macmillan
Oplagsdato: 6 aug 2015
Forfatter(e) Andrew Cosgrove, Gerardo R. Ungson, Seung Ho Park


Kategori Økonomisk vækst


ISBN-13 9781137543530


Sprog Engelsk


Indbinding Hardback


Sider 163


Udgave


Længde 21mm


Bredde 146mm


Højde 226mm


Udg. Dato 6 aug 2015


Oplagsdato 6 aug 2015


Forlag Palgrave Macmillan

Kategori sammenhænge