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Scaling the Tail: Managing Profitable Growth in Emerging Markets
Engelsk Hardback
Scaling the Tail: Managing Profitable Growth in Emerging Markets
Engelsk Hardback

523 kr
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Om denne bog

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

Product detaljer
Sprog:
Engelsk
Sider:
163
ISBN-13:
9781137543530
Indbinding:
Hardback
Udgave:
ISBN-10:
1137543531
Kategori:
Udg. Dato:
6 aug 2015
Længde:
21mm
Bredde:
146mm
Højde:
226mm
Forlag:
Palgrave Macmillan
Oplagsdato:
6 aug 2015
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