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Emerging Market Multinationals
- Managing Operational Challenges for Sustained International Growth
Engelsk Paperback
Emerging Market Multinationals
- Managing Operational Challenges for Sustained International Growth
Engelsk Paperback

314 kr
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Om denne bog
Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth. With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike.
Product detaljer
Sprog:
Engelsk
Sider:
230
ISBN-13:
9781107421523
Indbinding:
Paperback
Udgave:
ISBN-10:
1107421527
Kategori:
Udg. Dato:
17 mar 2016
Længde:
20mm
Bredde:
229mm
Højde:
154mm
Forlag:
Cambridge University Press
Oplagsdato:
17 mar 2016
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