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Raising the Corporate Umbrella
- Corporate Communications in the Twenty-First Century
Engelsk Paperback
Raising the Corporate Umbrella
- Corporate Communications in the Twenty-First Century
Engelsk Paperback

589 kr
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Om denne bog
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
Product detaljer
Sprog:
Engelsk
Sider:
410
ISBN-13:
9781349425327
Indbinding:
Paperback
Udgave:
ISBN-10:
134942532X
Udg. Dato:
1 jan 2001
Længde:
0mm
Bredde:
152mm
Højde:
229mm
Forlag:
Palgrave Macmillan
Oplagsdato:
1 jan 2001
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