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Putting Stakeholder Management into Practice
Engelsk Paperback
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Putting Stakeholder Management into Practice
Engelsk Paperback

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Om denne bog

Stakeholder Management - today''s buzzword - is difficult to translate into practice even for the experienced manager. Following "How to achieve excellence in Stakeholder Management", which included case studies from reputable companies, the present volume goes beyond explaining theoretical constructs. Success stories from a wide range of sectors and regions are analyzed in depth in order to illustrate how Stakeholder Management can be tailored to each unique situation. The reader will get concrete answers and ideas about planning and implementing successful stakeholder management in the area of customer retention, employee commitment and internal service quality. These business cases are complemented by articles on the Balanced Scorecard as well as the link between customer satisfaction and business success.

Product detaljer
Sprog:
Engelsk
Sider:
173
ISBN-13:
9783662312377
Indbinding:
Paperback
Udgave:
ISBN-10:
3662312379
Udg. Dato:
23 aug 2014
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
23 aug 2014
Forfatter(e):
Kategori sammenhænge