Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
Platform Strategy: A New Paradigm For A Changing World
Engelsk Hardback
Se mere i:
Platform Strategy: A New Paradigm For A Changing World
Engelsk Hardback

752 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog
In the last century, we have witnessed the rise of a new kind of company, one that leverages on a new business model — the platform.Though platform companies are very common, they can take extremely diverse forms in today''s business landscape. People use the term ''platform'' to mean many different things. Managers are often confused about which is platform business and which is not. When it comes to platform strategy, things become even more complicated.Using real world examples, this book acts as a primer for platform strategy, discussing the underlying mechanism of various types of platform models to help people understand what platform business is and what they can do with it. Theories and frameworks appropriate for understanding platform business are introduced and related cases follow to support readers'' understanding. The diverse and international case studies analysed range from IBM''s horizontal production platform, to the digital platform of China''s breakout smartphone star, Xiaomi.This book will not only enable readers to understand platform business, but also teach them how to harness these frameworks to build effective strategies for their own platform business pursuits.
Product detaljer
Sprog:
Engelsk
Sider:
164
ISBN-13:
9789813277458
Indbinding:
Hardback
Udgave:
ISBN-10:
9813277459
Udg. Dato:
28 apr 2020
Længde:
0mm
Bredde:
0mm
Højde:
0mm
Forlag:
World Scientific Publishing Co Pte Ltd
Oplagsdato:
28 apr 2020
Kategori sammenhænge