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Strategic Innovation
- New Game Strategies for Competitive Advantage
Engelsk Paperback
Strategic Innovation
- New Game Strategies for Competitive Advantage
Engelsk Paperback

791 kr
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Om denne bog

In today’s fast-changing business environment, those firms that want to remain competitive must also be innovative. Innovation is not simply about developing new technologies into new products or services, but in many cases, finding new models for doing business in the face of change. It often entails changing the rules of the game.

 

Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book begins with a summary of the major strategic frameworks and showing the origins of strategic innovation. Next, Afuah gives a thorough examination of contemporary strategy from an innovation standpoint, including:

  • how to develop strategy in the face of change
  • a detailed framework for assessing the profitability potential of a strategy or product
  • consideration of how both for-profit and non-profit organizations can benefit from new game strategies.

 

With a wealth of quantitative examples of successful strategies, as well as descriptive cases, Strategic Innovation will complement courses in strategy, and technology and innovation.

Product detaljer
Sprog:
Engelsk
Sider:
504
ISBN-13:
9780415997829
Indbinding:
Paperback
Udgave:
ISBN-10:
0415997828
Udg. Dato:
17 feb 2009
Længde:
31mm
Bredde:
254mm
Højde:
178mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
17 feb 2009
Forfatter(e):
Books from the same author
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