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Optichannel Retail. Beyond the Digital Hysteria
- Develop and Implement a Winning Strategy as a Retailer or Brand Manufacturer
Engelsk Paperback
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Optichannel Retail. Beyond the Digital Hysteria
- Develop and Implement a Winning Strategy as a Retailer or Brand Manufacturer
Engelsk Paperback

288 kr
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Om denne bog
The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalisation are the new norm. More and more brand manufacturers are now selling in their own stores and webshops are selling directly to consumers in increasing quantities. In the meantime, new technologies are heralding the next phase of seismic change. In this book, Gino Van Ossel introduces the concept of optichannel, which will guide retailers, brand manufacturers and service companies through and beyond the current wave of digital hysteria. Using recognisable examples, he offers a realistic view of the retail landscape of the future and sets out a practical framework for a successful strategy that combines profit, competitiveness and customer focus.
Product detaljer
Sprog:
Engelsk
Sider:
326
ISBN-13:
9789401459501
Indbinding:
Paperback
Udgave:
ISBN-10:
9401459509
Udg. Dato:
24 apr 2019
Længde:
25mm
Bredde:
272mm
Højde:
348mm
Forlag:
Lannoo Publishers
Oplagsdato:
24 apr 2019
Forfatter(e):
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