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Marketing to Libraries for the New Millennium
- Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends
Engelsk Paperback
Marketing to Libraries for the New Millennium
- Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends
Engelsk Paperback

779 kr
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Om denne bog
Based on the all-day program, ''Marketing to Libraries for the Millennium,'' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds. Discussion topics include buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnipresent importance of price. Also included are the questionnaire and results of the 1999 ''Third Industry-Wide Survey of Library Marketing Practices and Trends.''
Product detaljer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9780810842717
Indbinding:
Paperback
Udgave:
ISBN-10:
0810842718
Udg. Dato:
10 jun 2002
Længde:
17mm
Bredde:
151mm
Højde:
229mm
Forlag:
Scarecrow Press
Oplagsdato:
10 jun 2002
Forfatter(e):
Kategori sammenhænge