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Marketing and Public Relations for Libraries
Engelsk Paperback
Marketing and Public Relations for Libraries
Engelsk Paperback

613 kr
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Om denne bog
Now available in paperback! The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
Product detaljer
Sprog:
Engelsk
Sider:
213
ISBN-13:
9780810846562
Indbinding:
Paperback
Udgave:
ISBN-10:
081084656X
Kategori:
PR
Udg. Dato:
1 jan 1987
Længde:
17mm
Bredde:
216mm
Højde:
138mm
Forlag:
Scarecrow Press
Oplagsdato:
1 jan 1987
Forfatter(e):
Kategori sammenhænge