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Marketing That Matters: 10 Practices to Profit Your Business and Change the World
Engelsk Paperback
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Marketing That Matters: 10 Practices to Profit Your Business and Change the World
Engelsk Paperback

244 kr
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Om denne bog
Award-winning marketers Chip Conley and Eric Friedenwald-Fishman prove that ''marketing'' is not a dirty word it is key to advancing both the value and values of any business

They offer a thorough and practical guide to selling what you do, without selling-out who you are.

Key features

  • More and more MBAs are pursuing businesses that fuse personal values with profitability; yet, the ideas of ethics and marketing still often appear as mutually exclusive concepts. Conley and Friedenwald-Fishman show how this common misnomer can be overcome, allowing for the creation of marketing that embodies personal values rather than exploits them
  • Through a reader-friendly 10-key-principles format, Marketing That Matters offers tried-and-tested practical guidance and examples in a condensed format. This user-friendly guide facilitates immediate, real-world implementation, and is written for the most rapidly expanding demographic in the business world: entrepreneurs.
  • Product detaljer
    Sprog:
    Engelsk
    Sider:
    216
    ISBN-13:
    9781576753835
    Indbinding:
    Paperback
    Udgave:
    ISBN-10:
    1576753832
    Kategori:
    Udg. Dato:
    15 okt 2006
    Længde:
    15mm
    Bredde:
    216mm
    Højde:
    146mm
    Forlag:
    Berrett-Koehler
    Oplagsdato:
    15 okt 2006
    Forfatter(e):
    Kategori sammenhænge