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Marketing Social Change
- Changing Behavior to Promote Health, Social Development, and the Environment
Engelsk Hardback
Marketing Social Change
- Changing Behavior to Promote Health, Social Development, and the Environment
Engelsk Hardback

467 kr
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23 - 25 hverdage

Om denne bog
Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer.
Product detaljer
Sprog:
Engelsk
Sider:
368
ISBN-13:
9780787901370
Indbinding:
Hardback
Udgave:
ISBN-10:
0787901377
Udg. Dato:
21 sep 1995
Længde:
30mm
Bredde:
160mm
Højde:
230mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
21 sep 1995
Forfatter(e):
Products purchased together
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