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Marketing ROI
Engelsk Hardback
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Marketing ROI
Engelsk Hardback

672 kr
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Om denne bog
Shows marketing practitioners at various levels how to employ ROI and other financial tools to quantify their organizations' strategic marketing decisions and maximize the incremental profits generated by each dollar invested in their marketing programs. This book presents a program for removing the veil of mystery from marketing efficiency.
Product detaljer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780071413633
Indbinding:
Hardback
Udgave:
ISBN-10:
0071413634
Kategori:
Udg. Dato:
16 aug 2003
Længde:
24mm
Bredde:
161mm
Højde:
233mm
Forlag:
McGraw-Hill Education - Europe
Oplagsdato:
16 aug 2003
Forfatter(e):
Kategori sammenhænge