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Marketing Research for the Tourism, Hospitality and Events Industries
Engelsk Paperback
Marketing Research for the Tourism, Hospitality and Events Industries
Engelsk Paperback

613 kr
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Om denne bog

This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.

The second edition of this textbook has been updated to include:

• New content on digital research, social media research methods, emerging technologies such as AI in marketing research, sustainability in tourism, hospitality and events research, thematic analysis, real time research and researching current visitor trends, experiences, preferences and lifestyles to ensure the destination or event is successful.

• New international short case studies to showcase real life applications where market research can be used to attract and retain visitors for tourism, hospitality and events.

This holistic, concise and accessible textbook is essential reading for all students to gain knowledge as to what visitors want from the travel, hospitality and or event experience and how to influence a destination’s success.

Product detaljer
Sprog:
Engelsk
Sider:
190
ISBN-13:
9781032940380
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1032940387
Udg. Dato:
20 jun 2025
Længde:
14mm
Bredde:
175mm
Højde:
245mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
20 jun 2025
Forfatter(e):
Books from the same author
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