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Managing Customer Value
- Essentials of Product Quality, Customer Service, and Price Decisions
Engelsk Paperback
Managing Customer Value
- Essentials of Product Quality, Customer Service, and Price Decisions
Engelsk Paperback

982 kr
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6 - 8 hverdage

Om denne bog
This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today''s cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.
Product detaljer
Sprog:
Engelsk
Sider:
356
ISBN-13:
9780761826316
Indbinding:
Paperback
Udgave:
ISBN-10:
0761826319
Kategori:
Udg. Dato:
25 aug 2003
Længde:
30mm
Bredde:
152mm
Højde:
229mm
Forlag:
University Press of America
Oplagsdato:
25 aug 2003
Forfatter(e):
Kategori sammenhænge