In this book, Edosa explores common challenges which limit the value that organisations can get from data. What makes his book unique is that he also tackles one of the unspoken barriers to data adoption—fear. Fear of the unknown, fear of the intangible, fear of the investment needed and, yes, fear of losing your job to a machine. With his talent for distilling clarity from complexity, Edosa tackles this and many other challenges.

—Tim Carmichael, Chief Data Officer, Chalhoub Group

—Jacky Wright, Chief Digital Officer (CDO), Microsoft US

—Yomi Ibosiola, Chief Data and Analytics Officer, Union Bank

A retail giant already struggling due to the Covid-19 pandemic was faced with a disastrous situation when—at the end of a critical investment in an artificial intelligence project that had been meant to save money—it suddenly discovered that its implementation was likely to leave it worse off. An entire critical service stream within an insurer’s production system crashed. This critical failure resulted in the detentions of fully insured motorists for allegedly not carrying required insurance.

Making Data Work details these two scenarios as well as others illustrating the consequences that arise when organizations do not know how to make data work properly. It is a journey to determine what to do to "make data work" for ourselves and for our organisations. It is a journey to discover how to bring it all together so organisations can enable digital transformation, empower people, and advance organisational success. It is the journey to a world where data and technology finally live up to the hype and deliver better human outcomes, where artificial intelligence can move us from reacting to situations to predicting future occurrences and enabling desirable possibilities.