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Language Management
- From Bricolage to Strategy in British Companies
Engelsk Hardback
Language Management
- From Bricolage to Strategy in British Companies
Engelsk Hardback

1.057 kr
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Om denne bog

This book draws on case studies of language management within British organisations to examine the decisions they make about language diversity in their professional communications in order to be successful in a multilingual world. It explores the practices that the organisations use to manage language diversity in interorganisational relationships, and why certain practices occur in some situations and not others. The book highlights how organisations rely on individual employees to perform a variety of language tasks and the implications of this; the effect of English as a global lingua franca; and the translation challenges which organisations face. The book demonstrates that practices to manage language diversity are often a result of the resources organisations have at given moments in time, rather than being part of a deliberate language management strategy.

Product detaljer
Sprog:
Engelsk
Sider:
176
ISBN-13:
9781800415928
Indbinding:
Hardback
Udgave:
ISBN-10:
1800415923
Udg. Dato:
12 aug 2022
Længde:
17mm
Bredde:
161mm
Højde:
240mm
Forlag:
Multilingual Matters
Oplagsdato:
12 aug 2022
Forfatter(e):
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