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Korean Business Communication
- A Comprehensive Introduction
Engelsk Paperback
Korean Business Communication
- A Comprehensive Introduction
Engelsk Paperback

291 kr
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Om denne bog

Korean Business Communication

demonstrates the heuristic value of the research on Korean business communication.

It is composed of two parts: theory and practice. First, alongside the review of the major research trend of Asian business communication, it explores the contemporary teaching trend of business communication in Korean higher education to define business communication from the local perspective. It also shows how Korean business professionals manage facework within the communication rules or cultural values. Second, Korean business communication data are analyzed with the main sources of three competences, discourse competence, sociolinguistic competence, and strategic competence. Emphasis is on stakeholder communication genres, Korean service encounters, Korean business apology, and Korean CEO’s online greetings.

By examining how business communication and Korean communication are projected to Korean business, Korean Business Communication provides the audience knowledge far beyond cultural stereotypes in Korean business communication illustrated in classical textbooks on Korean business communication. A useful book for researchers and students in Asian business communication; intercultural communication and global communication.

Product detaljer
Sprog:
Engelsk
Sider:
110
ISBN-13:
9780367621254
Indbinding:
Paperback
Udgave:
ISBN-10:
0367621258
Kategori:
Udg. Dato:
26 aug 2024
Længde:
10mm
Bredde:
215mm
Højde:
138mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
26 aug 2024
Forfatter(e):
Kategori sammenhænge