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Business Communication
- in the service and experience industry
Dansk Hæftet
Business Communication
- in the service and experience industry
Dansk Hæftet

365 kr
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Sikker betaling
2 - 4 hverdage

Om denne bog

Business Communication - in the service industry is a practical textbook about professional communication in service organisations.

Each chapter contains special features designed to meet the needs of students and lecturers. These are learning objectives, chapter key takeaways, practice, reflection questions, professionals’ viewpoints, recommended literature lists and original cross-cultural case studies that would allow students put theories, new insights and understanding of multi-faceted communication into practice.

The first chapter presents the reader with why it matters to study communication and why communication is too important to leave to chance in service organisations. Thereafter the book elaborates on the building blocks related to communication: the ABC of communication, culture, the skills, communication skills, and profile of the service employee, external communication, integrated communication, and digital communication.

The is aimed at student on practical business studies programmes, for example the AP degree in Service, Hospitality and Tourism Management or AP degreee in Commerce Management.

Product detaljer
Sprog:
Dansk
Sider:
280
ISBN-13:
9788741265346
Indbinding:
Hæftet
Udgave:
1
ISBN-10:
8741265346
Udg. Dato:
9 aug 2018
Længde:
10mm
Bredde:
169mm
Højde:
241mm
Forlag:
Hans Reitzels Forlag
Oplagsdato:
9 aug 2018
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