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Business Communication

- in the service and experience industry
Af: Anna Hammershøy, Maria Larsen-Zarechnova, Maria Kirstine Lovén Dansk Hæftet

Business Communication

- in the service and experience industry
Af: Anna Hammershøy, Maria Larsen-Zarechnova, Maria Kirstine Lovén Dansk Hæftet
Tjek vores konkurrenters priser

Business Communication - in the service industry is a practical textbook about professional communication in service organisations.

Each chapter contains special features designed to meet the needs of students and lecturers. These are learning objectives, chapter key takeaways, practice, reflection questions, professionals’ viewpoints, recommended literature lists and original cross-cultural case studies that would allow students put theories, new insights and understanding of multi-faceted communication into practice.

The first chapter presents the reader with why it matters to study communication and why communication is too important to leave to chance in service organisations. Thereafter the book elaborates on the building blocks related to communication: the ABC of communication, culture, the skills, communication skills, and profile of the service employee, external communication, integrated communication, and digital communication.

The is aimed at student on practical business studies programmes, for example the AP degree in Service, Hospitality and Tourism Management or AP degreee in Commerce Management.

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Tjek vores konkurrenters priser
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Tjek vores konkurrenters priser

Business Communication - in the service industry is a practical textbook about professional communication in service organisations.

Each chapter contains special features designed to meet the needs of students and lecturers. These are learning objectives, chapter key takeaways, practice, reflection questions, professionals’ viewpoints, recommended literature lists and original cross-cultural case studies that would allow students put theories, new insights and understanding of multi-faceted communication into practice.

The first chapter presents the reader with why it matters to study communication and why communication is too important to leave to chance in service organisations. Thereafter the book elaborates on the building blocks related to communication: the ABC of communication, culture, the skills, communication skills, and profile of the service employee, external communication, integrated communication, and digital communication.

The is aimed at student on practical business studies programmes, for example the AP degree in Service, Hospitality and Tourism Management or AP degreee in Commerce Management.

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Produktdetaljer
Sprog: Dansk
Sider: 280
ISBN-13: 9788741265346
Indbinding: Hæftet
Udgave: 1
ISBN-10: 8741265346
Kategori: Erhvervskommunikation & præsentation
Udg. Dato: 9 aug 2018
Længde: 10mm
Bredde: 169mm
Højde: 241mm
Forlag: Hans Reitzels Forlag
Oplagsdato: 9 aug 2018
Forfatter(e): Anna Hammershøy, Maria Larsen-Zarechnova, Maria Kirstine Lovén
Forfatter(e) Anna Hammershøy, Maria Larsen-Zarechnova, Maria Kirstine Lovén

Kategori Erhvervskommunikation & præsentation

ISBN-13 9788741265346

Sprog Dansk

Indbinding Hæftet

Sider 280

Udgave 1

Længde 10mm

Bredde 169mm

Højde 241mm

Udg. Dato 9 aug 2018

Oplagsdato 9 aug 2018

Forlag Hans Reitzels Forlag