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Introduction to Digital Economics

- Foundations, Business Models and Case Studies
Af: Harald Øverby, Jan Arild Audestad Engelsk Hardback

Introduction to Digital Economics

- Foundations, Business Models and Case Studies
Af: Harald Øverby, Jan Arild Audestad Engelsk Hardback
Tjek vores konkurrenters priser
Innovations and developments in technology have laid the foundations for an economy based on digital goods and services-the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming is having on today''s business landscape. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb. 

This book details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics. The foundational text with case studies is also peppered with anecdotes on the various technological innovations which have shaped markets throughout history. The authors provide several models and tools that are essential for analysis, as well as activities that will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter. Introduction to Digital Economics is a definitive guide to the complexities and nuances of this burgeoning and fascinating field of study.
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Tjek vores konkurrenters priser
Innovations and developments in technology have laid the foundations for an economy based on digital goods and services-the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming is having on today''s business landscape. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb. 

This book details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics. The foundational text with case studies is also peppered with anecdotes on the various technological innovations which have shaped markets throughout history. The authors provide several models and tools that are essential for analysis, as well as activities that will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter. Introduction to Digital Economics is a definitive guide to the complexities and nuances of this burgeoning and fascinating field of study.
Produktdetaljer
Sprog: Engelsk
Sider: 353
ISBN-13: 9783030782368
Indbinding: Hardback
Udgave:
ISBN-10: 3030782360
Udg. Dato: 13 aug 2021
Længde: 29mm
Bredde: 253mm
Højde: 322mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 13 aug 2021
Forfatter(e) Harald Øverby, Jan Arild Audestad


Kategori Forretningsstrategier


ISBN-13 9783030782368


Sprog Engelsk


Indbinding Hardback


Sider 353


Udgave


Længde 29mm


Bredde 253mm


Højde 322mm


Udg. Dato 13 aug 2021


Oplagsdato 13 aug 2021


Forlag Springer Nature Switzerland AG