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Intoxicating Pleasures
- The Reinvention of Wine, Beer, and Whiskey after Prohibition
Engelsk Hardback
Intoxicating Pleasures
- The Reinvention of Wine, Beer, and Whiskey after Prohibition
Engelsk Hardback

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Om denne bog
In popular memory the repeal of US Prohibition in 1933 signaled alcohol’s decisive triumph in a decades-long culture war. But as Lisa Jacobson reveals, alcohol’s respectability and mass market success were neither sudden nor assured. It took a world war and a battalion of public relations experts and tastemakers to transform wine, beer, and whiskey into emblems of the American good life. Alcohol producers and their allies—a group that included scientists, trade associations, restaurateurs, home economists, cookbook authors, and New Deal planners—powered a publicity machine that linked alcohol to wartime food crusades and new ideas about the place of pleasure in modern American life. In this deeply researched and engagingly written book, Jacobson shows how the yearnings of ordinary consumers and military personnel shaped alcohol’s cultural reinvention and put intoxicating pleasures at the center of broader debates about the rights and obligations of citizens.   
Product detaljer
Sprog:
Engelsk
Sider:
398
ISBN-13:
9780520401099
Indbinding:
Hardback
Udgave:
ISBN-10:
0520401093
Udg. Dato:
29 okt 2024
Længde:
25mm
Bredde:
152mm
Højde:
229mm
Forlag:
University of California Press
Oplagsdato:
29 okt 2024
Forfatter(e):
Kategori sammenhænge