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Foundations of Marketing
Engelsk Paperback
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Foundations of Marketing
Engelsk Paperback

811 kr
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Om denne bog
Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell’s FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You''ll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today''s fast-paced business world. MindTap, today''s leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.
Product detaljer
Sprog:
Engelsk
Sider:
592
ISBN-13:
9780357129463
Indbinding:
Paperback
Udgave:
9
ISBN-10:
0357129466
Kategori:
Udg. Dato:
2 mar 2021
Længde:
24mm
Bredde:
278mm
Højde:
217mm
Forlag:
Cengage Learning, Inc
Oplagsdato:
2 mar 2021
Forfatter(e):
Products purchased together
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