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Foundations of Marketing
Engelsk Paperback
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Foundations of Marketing
Engelsk Paperback

970 kr
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6 - 8 hverdage

Om denne bog
Introduce the essentials and latest trends in marketing with strong visuals and timely discussions in the proven resource for students of all backgrounds -- Pride/Ferrell’s FOUNDATIONS OF MARKETING. The seventh edition''s extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate with students who are striving for success in today''s fast-paced, evolving business world. Photos, screenshots, advertisements, and real-world examples make concepts meaningful for students.
Product detaljer
Sprog:
Engelsk
Sider:
0
ISBN-13:
9780357033760
Indbinding:
Paperback
Udgave:
8
ISBN-10:
0357033760
Kategori:
Udg. Dato:
26 jul 2018
Længde:
274mm
Bredde:
215mm
Højde:
22mm
Forlag:
Cengage Learning, Inc
Oplagsdato:
26 jul 2018
Forfatter(e):
Kategori sammenhænge