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Fashion Promotion
- Building a Brand Through Marketing and Communication
Engelsk Paperback
Fashion Promotion
- Building a Brand Through Marketing and Communication
Engelsk Paperback

363 kr
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Om denne bog

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.

From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.

The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.

Product detaljer
Sprog:
Engelsk
Sider:
168
ISBN-13:
9781350090279
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1350090271
Kategori:
Udg. Dato:
11 feb 2021
Længde:
13mm
Bredde:
229mm
Højde:
160mm
Forlag:
Bloomsbury Publishing PLC
Oplagsdato:
11 feb 2021
Forfatter(e):