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Celebrity Fashion Marketing

- Developing a Human Fashion Brand
Af: Angela Lee, Fykaa Caan Engelsk Paperback

Celebrity Fashion Marketing

- Developing a Human Fashion Brand
Af: Angela Lee, Fykaa Caan Engelsk Paperback
Tjek vores konkurrenters priser

This book explores the concept of the celebrity as a ''Human Fashion Brand'' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.

Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models, and tools and the role of technology; and explain how celebrity-endorsed products impact on fashion consumers and trends. The book defines and develops a ‘Human Fashion Brand Model’, which describes the relationship between the fashion celebrity, fashion celebrity marketers and fashion consumer behaviour choices in celebrity fashion emulation. Coupled with reflective questions to aid learning, every chapter is illustrated by case studies of celebrities as fashion brands, as well as their impact on fashion, including Kylie Jenner and Kim Kardashian, Beyoncé, and Madonna.

Providing a holistic understanding of the celebrity as a human fashion brand and celebrity-inspired fashion consumption, Celebrity Fashion Marketing should be recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management, and Consumer Behaviour.

Tjek vores konkurrenters priser
Normalpris
kr 431
Fragt: 39 kr
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20 kr
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Tjek vores konkurrenters priser

This book explores the concept of the celebrity as a ''Human Fashion Brand'' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.

Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models, and tools and the role of technology; and explain how celebrity-endorsed products impact on fashion consumers and trends. The book defines and develops a ‘Human Fashion Brand Model’, which describes the relationship between the fashion celebrity, fashion celebrity marketers and fashion consumer behaviour choices in celebrity fashion emulation. Coupled with reflective questions to aid learning, every chapter is illustrated by case studies of celebrities as fashion brands, as well as their impact on fashion, including Kylie Jenner and Kim Kardashian, Beyoncé, and Madonna.

Providing a holistic understanding of the celebrity as a human fashion brand and celebrity-inspired fashion consumption, Celebrity Fashion Marketing should be recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management, and Consumer Behaviour.

Produktdetaljer
Sprog: Engelsk
Sider: 130
ISBN-13: 9781032007359
Indbinding: Paperback
Udgave:
ISBN-10: 1032007354
Kategori: Reklame
Udg. Dato: 21 feb 2023
Længde: 11mm
Bredde: 246mm
Højde: 174mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 21 feb 2023
Forfatter(e): Angela Lee, Fykaa Caan
Forfatter(e) Angela Lee, Fykaa Caan


Kategori Reklame


ISBN-13 9781032007359


Sprog Engelsk


Indbinding Paperback


Sider 130


Udgave


Længde 11mm


Bredde 246mm


Højde 174mm


Udg. Dato 21 feb 2023


Oplagsdato 21 feb 2023


Forlag Taylor & Francis Ltd