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E-business
Engelsk Paperback
E-business
Engelsk Paperback

291 kr
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Om denne bog
E-business is a comprehensive textbook designed to meet the needs of students of post graduate management programmes. It integrates e-commerce with strategic aspects of e-business and illustrates them through numerous examples, exhibits, figures, and case studies. The book covers different aspects of e-business including e-business strategies, various e-business models and life cycle, business intelligence and knowledge management in Indian and global context. It also covers setting up of e-business and its management and techno-managerial aspects of running e-business. The book is equipped with real life case studies of India-based e-business companies. Users would find this book useful for its coverage of the various aspects of e-business. It would also serve as a good reference book for marketing and IT professionals and e-business practitioners.
Product detaljer
Sprog:
Engelsk
Sider:
512
ISBN-13:
9780198069843
Indbinding:
Paperback
Udgave:
ISBN-10:
0198069847
Udg. Dato:
18 jul 2013
Længde:
23mm
Bredde:
186mm
Højde:
243mm
Forlag:
OUP India
Oplagsdato:
18 jul 2013
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