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Digital Business and E-commerce
Engelsk Paperback
Digital Business and E-commerce
Engelsk Paperback

748 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog

Understand the crucial aspects of digital business and e-commerce with this best-selling text.

Digital Business and E-Commerce Management, 8th edition, develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly harsh and competitive environment.

Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes.

Key features include:

  • updated content with the latest information on AI and a focus on digital business
  •  up-to-date information to support your learning around digital transformation
  • New diagrams and business models to develop your understanding of business concepts and customer user journeys
  • reader-frienly and accessible writing style 

With a further host of features to enhance your learning experience, you will come to see why this is a bestselling text.

Product detaljer
Sprog:
Engelsk
Sider:
664
ISBN-13:
9781292725833
Indbinding:
Paperback
Udgave:
8
ISBN-10:
1292725834
Udg. Dato:
6 maj 2024
Længde:
29mm
Bredde:
197mm
Højde:
265mm
Forlag:
Pearson Education Limited
Oplagsdato:
6 maj 2024
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