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Introduction to Information Systems, Loose Leaf

Af: George Marakas, James O'Brien Engelsk Paperback

Introduction to Information Systems, Loose Leaf

Af: George Marakas, James O'Brien Engelsk Paperback
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O’Brien’s Introduction to Information Systems 16e reflects the contemporary use of enterprise-wide business systems. New real-world case studies continue to correspond with this industry reality. The text’s focus is on teaching the future manager the potential effect on business of the most current IT technologies such as the Internet, Intranets, and Extranets for enterprise collaboration, and how IT contributes to competitive advantage, reengineering business processes, problem solving, and decision-making.

The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O’Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.

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O’Brien’s Introduction to Information Systems 16e reflects the contemporary use of enterprise-wide business systems. New real-world case studies continue to correspond with this industry reality. The text’s focus is on teaching the future manager the potential effect on business of the most current IT technologies such as the Internet, Intranets, and Extranets for enterprise collaboration, and how IT contributes to competitive advantage, reengineering business processes, problem solving, and decision-making.

The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O’Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.

Produktdetaljer
Sprog: Engelsk
Sider: 768
ISBN-13: 9780071318044
Indbinding: Paperback
Udgave: 16
ISBN-10: 0071318046
Udg. Dato: 16 feb 2012
Længde: 25mm
Bredde: 217mm
Højde: 274mm
Forlag: McGraw-Hill Education - Europe
Oplagsdato: 16 feb 2012
Forfatter(e): George Marakas, James O'Brien
Forfatter(e) George Marakas, James O'Brien


Kategori Matematik for virksomhedsøkonomer og forretningssystemer


ISBN-13 9780071318044


Sprog Engelsk


Indbinding Paperback


Sider 768


Udgave 16


Længde 25mm


Bredde 217mm


Højde 274mm


Udg. Dato 16 feb 2012


Oplagsdato 16 feb 2012


Forlag McGraw-Hill Education - Europe