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Cultural Heritage Marketing
- A Relationship Marketing Approach to Conservation Services
Engelsk Hardback
Cultural Heritage Marketing
- A Relationship Marketing Approach to Conservation Services
Engelsk Hardback

573 kr
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Om denne bog

Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.

Product detaljer
Sprog:
Engelsk
Sider:
158
ISBN-13:
9783030002862
Indbinding:
Hardback
Udgave:
ISBN-10:
3030002861
Kategori:
Udg. Dato:
7 nov 2018
Længde:
20mm
Bredde:
218mm
Højde:
156mm
Forlag:
Springer Nature Switzerland AG
Oplagsdato:
7 nov 2018
Forfatter(e):
Kategori sammenhænge