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Crisis Communications

- A Casebook Approach
Af: Kathleen Fearn-Banks, Kevin Kawamoto Engelsk Paperback

Crisis Communications

- A Casebook Approach
Af: Kathleen Fearn-Banks, Kevin Kawamoto Engelsk Paperback
Tjek vores konkurrenters priser

Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals’ crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.

This edition continues its strength as a student-friendly text that demonstrates how to craft, target, and deliver messages during crises in order to mitigate further controversy and distress. Classic cases lay the foundation, while contemporary cases shed light on cutting-edge practices in use today. Many cases from previous editions have been updated and new cases added, including the COVID-19 crisis and U.S. vaccination campaign; Starbucks and racial discrimination at a Philadelphia branch; Will Smith and the Academy Awards slap; Gander, Newfoundland in supporting stranded tourists after the attacks of September 11, 2001; and a look at how schools can prepare communication responses to school shootings. Each case pays particular attention to the actual and ideal use of social media in the crisis and there is a new section on the important issues of misinformation and disinformation.

Crisis Communications, 6th Edition is intended for courses in crisis communication, crisis management, disaster response, corporate communications, and public relations.

Student and instructor online support materials feature selected previous editions’ case studies no longer in this edition as well as an Instructor’s Manual with suggested activities, discussion questions, and sample quizzes: www.routledge.com/9780367894450.

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Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals’ crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.

This edition continues its strength as a student-friendly text that demonstrates how to craft, target, and deliver messages during crises in order to mitigate further controversy and distress. Classic cases lay the foundation, while contemporary cases shed light on cutting-edge practices in use today. Many cases from previous editions have been updated and new cases added, including the COVID-19 crisis and U.S. vaccination campaign; Starbucks and racial discrimination at a Philadelphia branch; Will Smith and the Academy Awards slap; Gander, Newfoundland in supporting stranded tourists after the attacks of September 11, 2001; and a look at how schools can prepare communication responses to school shootings. Each case pays particular attention to the actual and ideal use of social media in the crisis and there is a new section on the important issues of misinformation and disinformation.

Crisis Communications, 6th Edition is intended for courses in crisis communication, crisis management, disaster response, corporate communications, and public relations.

Student and instructor online support materials feature selected previous editions’ case studies no longer in this edition as well as an Instructor’s Manual with suggested activities, discussion questions, and sample quizzes: www.routledge.com/9780367894450.

Produktdetaljer
Sprog: Engelsk
Sider: 380
ISBN-13: 9780367894450
Indbinding: Paperback
Udgave: 6
ISBN-10: 0367894459
Udg. Dato: 20 jun 2024
Længde: 23mm
Bredde: 152mm
Højde: 228mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 20 jun 2024
Forfatter(e) Kathleen Fearn-Banks, Kevin Kawamoto


Kategori Nyhedsmedier og journalistik


ISBN-13 9780367894450


Sprog Engelsk


Indbinding Paperback


Sider 380


Udgave 6


Længde 23mm


Bredde 152mm


Højde 228mm


Udg. Dato 20 jun 2024


Oplagsdato 20 jun 2024


Forlag Taylor & Francis Ltd

Kategori sammenhænge