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Student Workbook to Accompany Crisis Communications

- A Casebook Approach
Af: Kathleen Fearn-Banks Engelsk Paperback

Student Workbook to Accompany Crisis Communications

- A Casebook Approach
Af: Kathleen Fearn-Banks Engelsk Paperback
Tjek vores konkurrenters priser

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

Tjek vores konkurrenters priser
Normalpris
kr 459
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

Produktdetaljer
Sprog: Engelsk
Sider: 114
ISBN-13: 9781138688971
Indbinding: Paperback
Udgave: 5
ISBN-10: 1138688975
Kategori: PR
Udg. Dato: 23 aug 2016
Længde: 11mm
Bredde: 332mm
Højde: 218mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 23 aug 2016
Forfatter(e): Kathleen Fearn-Banks
Forfatter(e) Kathleen Fearn-Banks


Kategori PR


ISBN-13 9781138688971


Sprog Engelsk


Indbinding Paperback


Sider 114


Udgave 5


Længde 11mm


Bredde 332mm


Højde 218mm


Udg. Dato 23 aug 2016


Oplagsdato 23 aug 2016


Forlag Taylor & Francis Ltd

Kategori sammenhænge