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Student Workbook to Accompany Crisis Communications
- A Casebook Approach
Engelsk Paperback
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Student Workbook to Accompany Crisis Communications

- A Casebook Approach
Engelsk Paperback

452 kr
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23 - 25 hverdage

Om denne bog

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

Product detaljer
Sprog:
Engelsk
Sider:
114
ISBN-13:
9781138688971
Indbinding:
Paperback
Udgave:
5
ISBN-10:
1138688975
Kategori:
PR
Udg. Dato:
23 aug 2016
Længde:
11mm
Bredde:
332mm
Højde:
218mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
23 aug 2016
Forfatter(e):
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