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Celebrity and the American Political Process
- Integrated Marketing Communication
Engelsk Hardback
Celebrity and the American Political Process
- Integrated Marketing Communication
Engelsk Hardback

1.017 kr
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Om denne bog

Integrated Marketing Communication: Celebrity and the American Political Process uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements and branding, as candidates, causes, and movements use celebrities as a strategy to reach voters. Jennifer Brubaker posits that while the relationship between celebrities and political issues is hardly new, it has evolved into a significant connection—in the past, it was a novelty to see a politically active celebrity; today, it’s becoming an expectation related to fame. Using integrated marketing communication and persuasion theory, Brubaker argues that establishing candidates’ brand identity is a critical factor in determining whether they win or lose an election, and celebrity-politics relationships are a central tool in building a candidates’ brand identity. Scholars of political science, communication, marketing, and history will find this book particularly useful.

Product detaljer
Sprog:
Engelsk
Sider:
138
ISBN-13:
9781498579728
Indbinding:
Hardback
Udgave:
ISBN-10:
1498579728
Udg. Dato:
10 nov 2020
Længde:
14mm
Bredde:
163mm
Højde:
228mm
Forlag:
Lexington Books
Oplagsdato:
10 nov 2020
Forfatter(e):
Kategori sammenhænge