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Broken Windows, Broken Business (Revised and Updated)
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
Engelsk Paperback
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Broken Windows, Broken Business (Revised and Updated)
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
Engelsk Paperback

220 kr
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Om denne bog

Now revised and updated throughout, with special emphasis on online customer service and retail websites.

Social psychologists and law enforcement officials agree: If a window in a building is broken and left in its ruined state, the rest of the windows will soon be shattered, and the neighborhood will subsequently go downhill. According to business author Michael Levine, this same notion can be applied to the world of business.

In BROKEN WINDOWS, BROKEN BUSINESS Levine guides readers through his premise that all big dilemmas in business stem from lack of attention to small details. Using dozens of corporate "broken window" case studies, including McDonald''s, K-Mart, Google, JetBlue, and more, he argues that by integrating the solutions to small problems into a much larger plan,the resulting combined solution can stimulate overall business growth-and keep customers coming back for more.

Product detaljer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9781538719275
Indbinding:
Paperback
Udgave:
ISBN-10:
1538719274
Udg. Dato:
27 maj 2021
Længde:
23mm
Bredde:
140mm
Højde:
208mm
Forlag:
Little, Brown & Company
Oplagsdato:
27 maj 2021
Forfatter(e):
Kategori sammenhænge