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Brand NFL
- Making and Selling America's Favorite Sport
Engelsk Paperback
Brand NFL
- Making and Selling America's Favorite Sport
Engelsk Paperback

327 kr
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Om denne bog
Offering a view of National Football League since 1960, this book looks at the development of the sport and at the image of NFL and its place in American life. It traces the evolution of Super Bowl, development of NFL Films and ESPN, rise of the commissioner as corporate CEO, the management of player demands, and changing attitudes toward race.
Product detaljer
Sprog:
Engelsk
Sider:
344
ISBN-13:
9780807871560
Indbinding:
Paperback
Udgave:
ISBN-10:
0807871567
Udg. Dato:
12 sep 2010
Længde:
21mm
Bredde:
156mm
Højde:
234mm
Forlag:
The University of North Carolina Press
Oplagsdato:
12 sep 2010
Forfatter(e):
Kategori sammenhænge