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Audience Engagement in the Performing Arts

- A Critical Analysis
Af: Ben Walmsley Engelsk Hardback

Audience Engagement in the Performing Arts

- A Critical Analysis
Af: Ben Walmsley Engelsk Hardback
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This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research.

The book''s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.


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This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research.

The book''s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.


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Produktdetaljer
Sprog: Engelsk
Sider: 248
ISBN-13: 9783030266523
Indbinding: Hardback
Udgave:
ISBN-10: 3030266524
Kategori: Kulturstudier
Udg. Dato: 23 sep 2019
Længde: 25mm
Bredde: 217mm
Højde: 156mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 23 sep 2019
Forfatter(e): Ben Walmsley
Forfatter(e) Ben Walmsley

Kategori Kulturstudier

ISBN-13 9783030266523

Sprog Engelsk

Indbinding Hardback

Sider 248

Udgave

Længde 25mm

Bredde 217mm

Højde 156mm

Udg. Dato 23 sep 2019

Oplagsdato 23 sep 2019

Forlag Springer Nature Switzerland AG